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Baidu and Facebook become the fastest growing brands in the world

Updated: 2012-01-17 11:11:35 Clicks: 1187 times

On May 9, 2011, Huatong Mingluo, an authoritative research company under the world's top brand communication service group WPP, released the sixth annual "BrandZ Top 100 Most Valuable Global Brands" ranking. Among them, Baidu, China ’s largest search engine, ranks 29th in the world in terms of brand value. Together with Facebook, it has become the world ’s fastest-growing value brand. In the technology category list, it has become the only Chinese company among the top 10 global technology brands.

It is reported that the research of "BrandZ Global Top 100 Most Valuable Brands" based on financial data, combined with consumer indicators of brand assets, analyzes the brand value, and uses this to determine the world's 100 most valuable brands. At present, the list has become one of the most authoritative brand rankings recognized internationally. In this year's top 100 list, Baidu jumped from 75th to 29th in 2010, and its brand value increased by 141%, second only to Facebook, which just ranked 35th this year. The latter ’s brand value growth was 246%.

The 2011 BrandZ report states that "As more and more Chinese 1.3 billion citizens start using Internet search, they are more inclined to use Baidu. They believe that Baidu can better understand Chinese multiculturalism and language. Nuances. "

In fact, Baidu has always been committed to providing users with the best search experience with the mission of "making people the most convenient way to get information and find what they are looking for." In addition to continuous commitment to technology, product and service innovation, providing more than 60 search-related products and services to Internet users, and strengthening strategic deployment in emerging areas such as mobile and SNS, Baidu CEO Li Yanhong was creative in 2009. The concept of “frame computing” was proposed, and two open platforms for data and applications were successively introduced to promote the direct connection of more high-quality data and application resources to the needs of netizens in order to achieve “search and get” and “search and use” . At present, box calculation has affected more than 63% of search results, and has been well received by netizens. The high-quality user experience also makes Baidu continue to lead the Chinese search engine market with an absolute advantage of about 80%.

What is more noteworthy is that through box computing and Baidu's open platform, Baidu provides a wide range of entrepreneurship and innovation platforms for entrepreneurs and developers, and helps them benefit and develop from innovation. Baidu's Influence is also gradually being released.

The rapid growth of the Baidu brand has also benefited from its outstanding contribution in the field of public welfare. Since its inception, Baidu has been committed to making full use of its Internet and technological advantages, practicing its ideals of corporate citizenship to bridge the information gap and share a knowledge society in the fields of education, environmental protection, poverty alleviation, and disaster relief, and has been widely praised by the industry. From helping the farmers in Hubei to use the Internet to promote unsaleable navel oranges, to donating more than 15 million yuan to Wenchuan and Yushu and other earthquake areas for emergency response and reconstruction of disaster areas; from the "Sunshine Action" to combat bad Internet information and purify industrial environments, Help blind entrepreneurs to build a "palm blind road" network platform, allowing tens of thousands of blind users to send text messages and access the Internet through their mobile phones; from the establishment of the Baidu Public Welfare Foundation, focusing on disaster relief, education, environmental protection and other public welfare with more professional management Project, to launch the nation ’s first open platform for Internet public welfare and provide free promotion for national public welfare organizations. While Baidu is actively practicing public welfare and giving back to the society, it is also reducing the threshold of public welfare and promoting the ideal of public welfare in the Internet era. achieve.

Analysts believe that as an outstanding representative of Chinese technology innovation companies, Baidu has become one of the world's fastest-growing brands and ranked among the top 10 global technology brands, which reflects the vigorous vitality and huge development potential of Chinese high-tech companies and will also inspire The rise of more Chinese brands, especially Chinese technology brands, in the world.

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